Volvo’s All Electric Polestar Brand Coming to Aussie
M any people will be happy to know that Volvo will bring their Polestar electric vehicle (EV) range to Australia. They will take orders online for the top of the range model, the Polestar 2, for delivery in late 2020. The Polestar 2 will be in fact, an all electric EV, the first from Volvo, who own Polestar.
Many pundits feel this car will be a serious rival to the market leader, Tesla. The Polestar 2 is a 5 door lift back that aims for the premium end of the market.
Its public debut was at the Geneva Auto Show in March, 2019 and has stirred a lot of interest since. The EV has impressive specs such as a 78kWh battery and twin motors that dish out an awesome 300kW. Torque is also a very respectable 330Nm too. Its range is about 500kM so its likely that will be enough for many Aussie buyers. So Polestar hope to sell at least 1800 units in the first year.
The Chief Operating Officer for Polestar is Mr Jonathan Goodman. He said that the firm is looking for those kinds of sales numbers, so that dealers can make reasonable margins.
Polestar will work with Volvo Australia on the right hand drive model, so they can launch late 2020. Instead of buyers just going through the normal dealership route, Polestar will try something different. They are looking to have two maybe three “Polestar Spaces” at Sydney, Melbourne and perhaps, Brisbane.
These will be located in busy shopping centres, and will not have sales staff, but “ product experts”. So they expect each site to make about 5-600 sales per year. Mr Goodman says they want to make the experience “fun”, which car buying as we know, mostly isn’t. They want to make it a less intimidating experience, so good on them for that.
We don’t know what the price for the Polestar 2 will be, but it is likely to be around $A90,000.
